NordicHouse

Scandinavian Business Center

At a certain stage of the company’s development, there is a moment of looking for new opportunities to expand the business.

One way is to expand into foreign markets, but before proceeding, consider where, when and how? A properly selected expansion model on foreign markets in the form of either export (direct, indirect) or investment in the form of a branch (joint venture, daughter company) and gathering relevant information about interesting markets will protect the company from excessive losses in the event of failure, but also maximize the possible achieving benefits.

One of the possible expansion directions for Polish companies is the near north of Europe, including the Scandinavian countries. These are extremely attractive markets with great purchasing power, but very different from the well-known Polish market. Communication methods, negotiation methods, organizational and business culture caused by cultural differences must be taken into account in order to avoid a fiasco and hence financial losses.

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